Google modifies its algorithm every year to provide a greater user experience. This is the reason why all types of businesses need to stay updated regarding SEO to rank higher in search engines.
The only thing that stays consistent that website owners can rely on for better ranking is technical SEO. Let’s understand 5 key areas of technical SEO that you need to consider when you buy a domain name and hosting for your business website.
What is Technical SEO?
Technical SEO refers to optimising your website so that search engine tools can crawl and index it, resulting in better ranking. With technical SEO, you are working with backend elements that affect your website’s visibility and experience.
It is built upon smart on- and off-page SEO strategies, and some external factors that can support better access and interpretation of content.
5 Key Areas Of Technical SEO
1. Website Structure and Navigation
a. Logical and User-friendly Structure
It is extremely important to have a logical, user-friendly structure that showcases clarity and supports search engines in determining relationships and hierarchy between pages. A well-organised structure, clear URL hierarchies, and internal linking make it easier for users and search engines to find relevant content. This helps in reducing the bounce rate and building better engagement.
b. Add Breadcrumbs
Breadcrumbs can improve your website navigation and experience by offering a straightforward path that users can follow. Using the breadcrumb strategy, search engines understand the whole website structure in a better way.
c. URL Structure
An SEO-friendly URL that is descriptive and relevant to keywords can help search engines understand the content of pages betteer. It clearly shows what to expect when they click a webpage, building trust and credibility for your website.
2. Website Speed
Websites that are better with speed offer better user experience for their audience. Search engines focus on creating the best user experience for their user; therefore, they consider speed as an important ranking factor. You can follow the below techniques to optimise speed:
- Compress Optimises Images
- Minify HTML CS and JS
- Enabling caching
3. Crawling and Indexing
Both crawling and indexing are important parts of technical SEO for eCommerce or any other website. In crawling, search engines send bots to find websites and explore the page. A well-structured website helps crawlers to easily navigate through content, ensuring all important aspects are found when searching.
Once crawling is done, the website is indexed, which means technical SEO analysis is done to store it in search engine databases. So, when your website is rightly crawled and indexed, it is visible to search engines and gets ranked for the relevant keywords.
4. Duplicate Content
Duplicated content affects a website’s authority and ranking. When a website shows duplicate content, the search engine struggles to prioritise it, leading to lower visibility. Therefore, avoiding duplicate content is extremely important and becomes an important aspect of technical SEO.
5. Security
Security also becomes an important technical SEO aspect as it safeguards your website from hacking attempts while ensuring ranking. A website that is backed up with strong security builds more trust among its users, which ensures a higher ranking on search engines.
Conclusion
Technical SEO is an important element for implementing successful SEO strategies for your website. It is a broad element that is influenced by speed, website structure navigation, crawling, indexing, content and other important aspects.
Remember, technical SEO is a never-ending process. So, stay consistent with all trends and algorithms and ensure you rank in this highly competitive world.